Digital Marketing For Universal Power System

Client Overview

Client Name: Universal Power System

Industry: Power Conditioning Equipment

Partnerships: Diamond Partner of Vertiv Energy Pvt Ltd (formerly Emerson Network Power), authorized channel partner of AmaraRaja Batteries Ltd

About Universal Power System

Universal Power System specializes in the field of power conditioning equipment, focusing on the marketing, service, and support of a comprehensive range of power-related products. With a customer-centric approach, Universal Power System prioritizes customer satisfaction, which is evident from their unmatched repeat orders in the power industry. Their infrastructure and investments are dedicated to providing top-notch services and solutions to customers. Additionally, they conduct regular preventive maintenance to ensure maximum efficiency of business-critical equipment.

Objective:

Enhance Online Visibility: Improve search engine rankings to increase visibility and attract more clients.
Increase Website Traffic: Drive more traffic to the website through optimized SEO.
Boost Local Presence: Improve local search visibility to attract clients from across India.
Showcase Expertise: Highlight Universal Power System's expertise in power conditioning equipment and infrastructure solutions.

Challenges:

Highly Competitive Market: Standing out in the competitive power conditioning equipment market with numerous established players.
Technical Content: Effectively communicating technical details to potential clients in an engaging and understandable manner.
Local SEO: Ensuring high visibility in local searches across multiple regions in India.

Our Approach

To address these challenges, we implemented a comprehensive strategy focusing on SEO and local SEO.

SEO:

Keyword Research: Conducted extensive keyword research to identify high-traffic, relevant keywords specific to power conditioning equipment and solutions.

On-Page Optimization: Optimized website content, meta tags, headers, and images to improve search engine rankings.

Content Strategy: Developed high-quality, informative content to educate potential clients about the benefits of Universal Power System's products and services.

Local SEO:

Local Keyword Integration: Integrated location-specific keywords to improve search visibility in various regions across India.

Google My Business (GMB) Optimization: Optimized the Google My Business profile with accurate and detailed information about Universal Power System's services, locations, and contact details.

Customer Reviews: Encouraged satisfied customers to leave positive reviews on Google My Business to boost local credibility and rankings.

Local Backlink Building: Built backlinks from local business directories and industry-specific websites to enhance local search visibility.

Results Achieved

Over a period of six months, Universal Power System experienced significant improvements:

Increased Website Traffic: Website traffic increased by 40% due to effective SEO strategies.
Higher Search Visibility: The number of keywords ranking in the top 10 positions on Google increased by 50%, leading to higher visibility and more potential client inquiries.
Enhanced Local Presence: The optimized Google My Business profile and local SEO efforts resulted in a 45% increase in local search traffic and a higher number of inquiries from various regions across India.
Improved Client Engagement: The website saw higher engagement metrics, including longer session durations and lower bounce rates, indicating a more engaging user experience.

Ranking Keywords:

Keywords	Initial Stage	Ranking
amaron quanta battery dealer in imt manesar	N/A	1st page
amaron quanta battery dealers in imt manesar	N/A	1st page
amaron quanta battery in imt manesar	N/A	1st page
amaron quanta battery suppliers in imt manesar	N/A	1st page
emerson online ups in imt manesar	N/A	1st page

400+

Keywords on 1st Page

350%

Increase in Organic Traffic

2.9K+

Traffic Improvement

Google Analytics Report:

12 Months User Acquisition Compared to Previous Period

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada

Digital Marketing For Universal Power System (SEO, Local SEO)