Digital Marketing For Knitwell Industries

Client Overview

Client Name: Knitwell Industries

Industry: Rexine and PVC Leather Manufacturing

Locations: Gurgaon, Delhi/NCR, India

About Knitwell Industries

Knitwell Industries stands as a leading manufacturer and supplier of high-quality Rexine and PVC leather in Gurgaon, catering to market demands across India. Established under the visionary guidance of Mr. Kailash Gulati, who brings over 35 years of experience in the trade industry, Knitwell Industries is dedicated to delivering premium artificial leather. Mr. Gulati's strategic market analysis and commitment to uncompromised quality have driven the company to produce a diverse range of top-notch products while maintaining a low profit margin to ensure affordability and excellence.

Scope of Work for SEO Tech Experts:

SEO
Local SEO
Google My Business (GMB) Management
Content Marketing

Project Objectives

Enhance Online Visibility: Improve search engine rankings to attract more organic traffic and potential clients.
Boost Local Presence: Increase visibility in local searches to drive more regional business.
Optimize GMB: Enhance and manage the Google My Business profile to improve local search results and customer engagement.
Engage Audience: Develop and implement a content strategy to inform and engage the target audience, showcasing Knitwell Industries' expertise and product offerings.

Challenges

Competitive Market: Differentiating Knitwell Industries in a highly competitive market.
Local Reach: Enhancing visibility and engagement in the local market of Gurgaon and Delhi/NCR.
Content Strategy: Creating compelling content that effectively communicates the quality and range of products.

Our Approach

SEO Strategy: Implemented a comprehensive SEO strategy, including keyword optimization, meta tags, and high-quality backlinks, focusing on improving search engine rankings for relevant keywords.
Local SEO: Optimized online presence for local searches, ensuring accurate and up-to-date information across all local listings. Enhanced the Google My Business profile and encouraged customer reviews to improve local search visibility and engagement.
Content Marketing: Developed a robust content marketing strategy that included blog posts, product case studies, and informative articles. The content was designed to engage and inform the target audience, highlighting Knitwell Industries' expertise and high-quality product offerings.
GMB Management: Regularly updated and managed the Google My Business profile to ensure accurate information, respond to reviews, and post updates to engage with the local community.

Results

Improved Online Visibility: Significant improvement in search engine rankings and online visibility, leading to increased organic traffic.
Enhanced Local Presence: Greater visibility and engagement in local searches, driving more regional business.
Engaged Audience: Increased website engagement through targeted content marketing efforts.
Optimized GMB: Improved local search results and customer engagement through effective GMB management.

Ranking Keywords:

Keywords	Initial Stage	Ranking
pvc scraped leather manufacturer in gurgaon	N/A	1st Page
automotive artificial leather in gurgaon	N/A	1st Page
pvc scraped leather manufacturer in delhi	N/A	1st Page
rexine manufacturer in gurgaon	N/A	1st Page
furnishing artificial leather in gurgaon	N/A	1st Page