Digital Marketing For Orthosport - SEO & Website Development

Client Overview

Client Name: Orthosport

Industry: Orthopaedic Care

Founder: Dr. Manu Bora

About Orthosport

Orthosport, led by Dr. Manu Bora, focuses on preventive, proactive, and minimally-invasive orthopaedic care. Dr. Bora specializes in joint preservation and preventive care, utilizing the latest biologics and innovative treatments to address orthopaedic issues. His approach aims to help patients avoid joint replacement surgery whenever possible, but he also offers his expertise in performing these surgeries when required.

Objective:

Enhance Online Presence: Improve search engine rankings to increase visibility and attract more patients.
Increase Website Traffic: Drive more traffic to the website through optimized SEO and a user-friendly design.
Promote Expertise: Showcase Dr. Manu Bora’s expertise in minimally-invasive orthopaedic care and joint preservation.
Boost Local Presence: Improve local search visibility through Google Business Profile Promotion.

Challenges:

Competitive Healthcare Market: Standing out in a competitive healthcare market with numerous established orthopaedic practices.
Educating Potential Patients: Effectively communicating the benefits of preventive and minimally-invasive orthopaedic treatments.
Local SEO: Ensuring high visibility in local searches to attract patients from the surrounding areas.

Our Approach

To address these challenges, we implemented a comprehensive strategy focusing on SEO, website development, and Google Business Profile promotion.

SEO:

Keyword Research: Conducted thorough keyword research to identify high-traffic, relevant keywords specific to orthopaedic care and treatments.
On-Page Optimization: Optimized website content, meta tags, headers, and images to improve search engine rankings.
Content Strategy: Developed informative and engaging content to educate potential patients about the benefits of preventive and minimally-invasive orthopaedic care.

Website Development:

User-Friendly Design: Designed a user-friendly website that provides easy navigation and highlights Dr. Manu Bora’s expertise and innovative treatments.
Educational Content: Incorporated high-quality educational content, including articles, blogs, and FAQs, to inform and engage visitors.

Google Business Profile Promotion:

Profile Optimization: Optimized the Google Business Profile with accurate and detailed information about Orthosport’s services, location, and contact details.
Local SEO Strategies: Implemented local SEO strategies to enhance visibility in local searches and attract patients from the surrounding areas.
Customer Reviews: Encouraged satisfied patients to leave positive reviews on the Google Business Profile to boost credibility and rankings.

Results Achieved

Over a period of six months, Orthosport experienced significant improvements:

Increased Website Traffic: Website traffic increased by 35% due to effective SEO strategies and a user-friendly website design.
Higher Search Visibility: The number of keywords ranking in the top 10 positions on Google increased by 45%, leading to higher visibility and more potential patient inquiries.
Enhanced Local Presence: The optimized Google Business Profile resulted in a 50% increase in local search traffic and a higher number of patient inquiries from the surrounding areas.
Improved Patient Engagement: The website saw higher engagement metrics, including longer session durations and lower bounce rates, indicating a more engaging user experience.

Ranking Keywords:

Keywords	Initial Stage	Ranking
atfl surgery in gurgaon	N/A	1st page
atfl surgery in gurugram	N/A	1st page
elbow ligament tear surgery in gurgaon	N/A	1st page
elbow ligament tear surgery in gurugram	N/A	1st page
internal brace for ruptured patellar tendon bangalore	N/A	1st page

1300+

Keywords on 1st Page

450%

Increase in Organic Traffic

12K+

Traffic Improvement

Google Analytics Report:

Last 12 Months User Acquisition compared with preceding period

Last 12 Months User Engagement compared with preceding period

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada

Digital Marketing For Orthosport (SEO & Website Development)