Luxe - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Luxe: Luxury Salon Furniture

Industry: Salon Furniture Manufacturing

Locations: India

Luxe is an esteemed Indian company specializing in designing and manufacturing salon furniture components tailored to meet the contemporary stylistic and ethical demands of hair salons. The company prides itself on creating functional and accessible salon furniture without compromising on aesthetic appeal.

Scope of Work for SEO Tech Experts:

Website Design & Development
SEO
Local SEO
GMB Promotion
Content Marketing
Quora Marketing

Objectives

Develop a user-friendly and visually appealing website to showcase Luxe's products and services.
Enhance online visibility through effective SEO and Local SEO strategies.
Promote Luxe on Google My Business (GMB) to increase local engagement and visibility.
Utilize content marketing to attract and retain a targeted audience.
Engage potential customers and build brand authority through Quora marketing.

Challenges

Highly Competitive Market: Standing out in the competitive salon furniture industry.
Local Engagement: Increasing visibility and customer engagement in local markets.
Website Optimization: Creating a website that is both visually appealing and optimized for performance.
Brand Awareness: Building a strong online presence and brand authority.

Our Approach

Website Design & Development: Created a sleek, modern, and user-friendly website to showcase Luxe's extensive range of salon furniture. Ensured the website was optimized for fast loading times, mobile responsiveness, and easy navigation.
SEO and Local SEO: Implemented comprehensive SEO strategies including keyword optimization, meta tags, and backlink building. Focused on local SEO to enhance visibility in targeted regions.
GMB Promotion: Optimized Luxe's Google My Business profile to improve local search visibility. Included accurate business information, high-quality images, and customer reviews to attract local customers.
Content Marketing: Developed high-quality content such as blog posts, product descriptions, and informative articles to engage and inform the target audience. Focused on addressing common pain points and providing valuable insights related to salon furniture.
Quora Marketing: Engaged with the Quora community by providing expert answers to questions related to salon furniture and design. This helped in building brand authority and driving traffic to Luxe’s website.

Results

Improved Online Presence: Significant improvement in search engine rankings and online visibility due to effective SEO and local SEO strategies.
Enhanced Website Performance: Positive feedback on the new website for its design, user experience, and functionality.
Increased Local Engagement: Higher local visibility and customer engagement through optimized GMB promotion.
Higher Customer Engagement: Increased traffic and engagement through valuable and informative content marketing.
Established Brand Authority: Built strong brand authority and drove traffic through Quora marketing by providing expert insights.

Ranking Keywords:

Keywords	Initial Stage	Ranking
Barber Chair in Kathmandu	N/A	1st page
Italian Salon Furniture in Moga	N/A	1st page
Italian Salon Furniture in Vijayawada	N/A	1st page
Ladies Parlour Chair in Kathmandu	N/A	1st page
Luxury Salon Furniture in Kathmandu	N/A	1st page