Keshav Tiles - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Keshav Tiles

Industry: Home Interior Products

Location: North India

Welcome to Keshav Tiles - your one-stop solution for your dream home! Established in 2014 by Raghav Bagla, Keshav Tiles has quickly become one of the biggest outlets for home interior products in North India. Raghav Bagla, an MBA in Marketing from Lancaster University, UK, utilized his insightful knowledge of modern marketing concepts and strategies, including product development, to build this enterprise. His keen interest in interior products for homes and passion for providing a vast choice to customers under a single roof laid the foundation for Keshav Tiles. In a short period, the company has grown exponentially, offering a wide range of high-quality tiles and interior products to customers.

Objective:

Increase Online Visibility: Boost the online presence of Keshav Tiles to attract more potential customers.
Drive Local Traffic: Increase foot traffic to the physical store by optimizing the GMB profile and ensuring it reaches local customers.
Enhance Customer Engagement: Improve customer engagement through timely updates, posts, and reviews on the GMB profile.

Challenges:

Competitive Market: Standing out in a competitive market with numerous other home interior product providers.
Local SEO: Optimizing for local search to ensure that Keshav Tiles appears prominently in local search results.
Customer Reviews: Managing and encouraging positive customer reviews to build trust and credibility.

Our Approach

To achieve Keshav Tiles' objectives, we implemented a comprehensive GMB promotion strategy:

GMB Profile Optimization:

Ensured that all business information, such as address, phone number, and business hours, was accurate and up-to-date.
Added high-quality images and descriptions of products to make the profile more appealing.

Local SEO:

Conducted keyword research to identify relevant local search terms and incorporated them into the GMB profile.
Optimized the business description and posts with targeted keywords to enhance local search rankings.

Customer Engagement:

Regularly updated the GMB profile with posts about new products, promotions, and events.
Encouraged satisfied customers to leave positive reviews and responded to all reviews promptly.

Results Achieved

Over a three-month period, Keshav Tiles achieved significant results:

Increased Online Visibility: Higher visibility in local search results, leading to an increase in profile views.
Increased Foot Traffic: A noticeable rise in the number of customers visiting the physical store.
Enhanced Customer Engagement: Improved customer engagement through regular updates and positive review management.