Digital Marketing For Glambross Salon Furniture

Client Overview

Client Name: Glambross Salon Furniture

Industry: Salon Furniture Manufacturing

Location: New Delhi

Glambross Salon Furniture is dedicated to producing outstanding salon experiences. With years of experience in the field, the company understands the importance of elegant and long-lasting furniture in a salon setting. They are committed to creating top-quality salon furniture that blends usability, comfort, and aesthetic appeal. Glambross offers an extensive product range, including barber chairs, unisex styling chairs, hair wash stations, pedicure and manicure furniture, hairdressing trolleys, nail art tables, beauty machines, beauty equipment products, spa furniture, and salon accessories. They provide a wide variety of designs, colors, and features to cater to different salon styles and preferences.

Glambross Luxury Salon Furniture & Beauty Equipments

Objective:

Increase Online Visibility: Improve search engine rankings to attract more potential clients searching for salon furniture online.
Enhance User Experience: Develop a user-friendly website that effectively showcases the product range and facilitates easy navigation.
Boost Local Presence: Optimize the Google Business Profile to improve local search visibility and attract more local clients.

Challenges:

Competitive Market: The salon furniture industry is highly competitive, with numerous players vying for market share.
Showcasing Diversity: Effectively presenting the extensive product range and various customization options on the website.
Local SEO Requirements: Ensuring visibility in local searches and standing out among local competitors.

Our Approach

To achieve Glambross Salon Furniture's objectives, we implemented a comprehensive digital strategy focusing on SEO, website design and maintenance, and Google Business Profile promotion:

SEO Strategy:

Keyword Research: Identified and targeted relevant keywords related to salon furniture and specific product categories.

On-Page SEO: Optimized website content, meta tags, and headers to improve search engine rankings.

Content Creation: Developed optimized content for the website, including product descriptions and blog posts on salon trends.

Link Building: Built quality backlinks from industry-related websites and directories.

Website Design and Maintenance:

User-Friendly Design: Developed a visually appealing and easy-to-navigate website to showcase the product range.

Responsive Design: Ensured the website was fully responsive and optimized for mobile devices.

Regular Updates: Maintained and updated the website regularly to keep it fresh and relevant.

Google Business Profile Promotion:

Profile Optimization: Fully optimized the Google Business Profile with accurate information, high-quality images, and client reviews.

Local Engagement: Encouraged satisfied clients to leave positive reviews to boost local credibility and rankings.

Regular Updates: Posted updates and promotions on the profile to keep it active and engaging.

Results Achieved

Over a six-month period, Glambross Salon Furniture achieved significant results:

Increased Organic Traffic: Improved search engine rankings led to a 40% increase in organic website traffic.
Enhanced Local Presence: Strengthened local SEO efforts resulted in a 35% increase in local search traffic and a higher number of client inquiries.
Improved User Experience: The redesigned website received positive feedback for its aesthetics and ease of navigation, resulting in longer visitor durations and higher engagement.

Keywords	Initial Stage	Ranking
Luxury Salon Furniture in Agra	N/A	1st page
Salon Furniture Dealer in Agra	N/A	1st page
All Purpose Salon Chair in Agra	N/A	1st page
Backwash Chair in Agra/td>	N/A	1st page
Pedicure Stools in Agra	N/A	1st page