Dr. SK Rajan - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Dr. SK Rajan

Dr. SK Rajan is a leading neurosurgeon in North India, specializing in minimally invasive (keyhole) spine surgery. With over two decades of surgical expertise, Dr. Rajan is an internationally certified minimally invasive spine surgeon by ‘AO International.’ He currently holds the position of chief spine surgeon at Artemis Hospital, Gurgaon. His extensive training includes premier institutions in India, the UK, and the US, where he refined his skills under world-renowned neurosurgeons such as Prof. Edward Benzel at the Cleveland Clinic and Mr. Adrian Casey in London. Dr. Rajan's commitment to minimally invasive techniques has earned him a stellar reputation, consistently achieving excellent outcomes for his patients.

Industry: Healthcare (Neurosurgery)

Objective:

Increase Online Visibility, Improve search engine rankings to attract more patients searching for minimally invasive spine surgery in Gurgaon.
Enhance Local Presence, Optimize the Google My Business profile to improve local search visibility and attract more local patients.
Build Reputation, Use PR strategies to highlight Dr. Rajan’s expertise and achievements, building trust and credibility.
Drive Patient Inquiries, Implement targeted Google Ads campaigns to drive traffic to the website and increase patient inquiries.

Challenges:

Highly Specialized Field, Ensuring visibility in a niche market with specific patient needs.
Building Trust, Establishing trust and credibility among potential patients through effective online presence and patient testimonials.
Technical SEO Requirements, Ensuring the website is optimized for mobile devices, loads quickly, and provides a seamless user experience.

Results Achieved

Increased Organic Traffic: Improved search engine rankings led to a 50% increase in organic website traffic.
Enhanced Local Presence: Strengthened local SEO efforts resulted in a 40% increase in local search traffic and a higher number of patient inquiries.
Improved Reputation: PR campaigns successfully highlighted Dr. Rajan’s expertise, leading to increased trust and credibility among potential patients.
Higher Conversion Rates: Targeted Google Ads campaigns resulted in a 35% increase in patient inquiries and bookings.

Keywords	Initial Stage	Ranking
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