Acco LED - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: DLF New Projects

Industry: Real Estate

Location: Gurugram

About DLF New Projects

DLF New Projects is a premier real estate agency specializing in promoting and selling DLF's latest property developments. As a leading real estate agent for DLF projects, the company offers clients a range of luxurious residential and commercial properties. Known for its comprehensive knowledge of DLF projects and its commitment to customer satisfaction, DLF New Projects aims to provide exceptional service and detailed insights into new real estate opportunities.

Scope of Work for SEO Tech Experts:

Search Engine Optimization (SEO)
Website Designing
Content Marketing

Objective:

The primary objective was to enhance the online presence of DLF New Projects, attract potential buyers and investors, and effectively communicate the unique features and advantages of the DLF properties. This involved optimizing the website for better search engine rankings, designing a visually appealing and user-friendly website, and creating compelling content to engage and inform visitors.

Challenges:

Competitive Market: The real estate market is highly competitive, with numerous agencies vying for attention. Standing out among competitors and ensuring that potential clients find DLF New Projects online was crucial.
Complex Information: Communicating detailed information about various DLF projects, including amenities, pricing, and availability, in a clear and engaging manner required careful planning and execution.
User Experience: Designing a website that is both visually appealing and easy to navigate, while showcasing the premium nature of DLF properties, presented a challenge.

Our Approach

SEO Strategy:

Keyword Research: Conducted thorough research to identify high-value keywords related to DLF projects and the real estate market. Focused on both short-tail and long-tail keywords to attract a diverse audience.
On-Page Optimization: Optimized website content, meta descriptions, title tags, and headers to improve search engine visibility. Ensured that property listings and project details were optimized for relevant keywords.
Local SEO: Implemented local SEO strategies to target potential clients in specific geographic locations, enhancing visibility for users searching for DLF properties in their area.

Website Designing:

Modern Design: Created a modern and visually appealing website design that reflects the premium nature of DLF properties. Incorporated high-quality images, videos, and virtual tours to showcase properties effectively.
User-Friendly Navigation: Designed an intuitive navigation structure to ensure that visitors can easily find information about different DLF projects, including property details, pricing, and availability.

Content Marketing:

Engaging Content: Developed high-quality content that highlights the unique features of DLF projects, including detailed descriptions, benefits, and amenities. Created blog posts and articles on relevant real estate topics to engage visitors and establish authority.
Property Listings: Designed detailed and attractive property listings that include all essential information, such as project specifications, floor plans, and pricing. Added call-to-action elements to encourage inquiries and lead generation.

Enhanced Online Presence:

Improved Search Rankings: Enhanced SEO efforts resulted in higher search engine rankings for targeted keywords, leading to increased organic traffic and better visibility for DLF New Projects.
Enhanced User Experience: The new website design provided a modern, user-friendly experience, allowing visitors to easily explore and inquire about DLF properties. This led to longer visit durations and lower bounce rates.
Increased Engagement: Compelling content and engaging property listings attracted more potential buyers and investors, resulting in a higher number of inquiries and leads.

Last 6 months Performance Compared with previous period

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada