Shilpa Arora - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Shilpa Arora

Industry: Health And Wellness

Shilpa Arora is a distinguished health practitioner, nutritionist, and certified macrobiotic health coach with a Doctorate in Natural Medicine. As a specialist in naturopathy and nutrition, Shilpa regularly shares her expertise through researched articles on natural healing, health, and nutrition in prominent newspapers and lifestyle magazines.As a Macrobiotic Health Coach, she has developed a strong foundation for understanding how lifestyle-induced diseases are often linked to poor dietary choices, which directly affect overall health and well-being. Shilpa has collaborated with leading hospitals, institutions, educational societies, and through private consultations to offer lifelong, holistic health plans aimed at ultimate healing. These plans not only help prevent lifestyle-related diseases but also slow down the aging process, emphasizing the profound impact of diet on health.

Objective:

Increase Online Visibility: Strengthen Shilpa Arora's online presence to attract more clients and engage a broader readership.
Establish Authority: Establish Shilpa as a top authority in the health and wellness industry.
Drive Traffic: Boost organic traffic to Shilpa's website and other digital platforms.
Improve User Engagement: Increase interactions and engagement with Shilpa's content.

Challenges:

Competitive Market: Distinguishing oneself in the highly competitive health and wellness industry.
Content Optimization: Ensuring all content is search engine optimized while providing high-quality information.
Maintaining Relevance: Staying with the latest SEO trends and updates to sustain and enhance rankings.

Our Approach

Keyword Research:

Targeted Keywords: Performed thorough keyword research to uncover relevant, high-traffic search terms in health, nutrition, and naturopathy.

Long-Tail Keywords: Concentrated on long-tail keywords to target more specific, intent-driven searches.

On-Page Optimization:

Content Optimization: Enhanced existing website content, including blog posts, articles, and service pages, to target specific keywords.

Meta Tags: Revised meta titles, descriptions, and headers to improve click-through rates and enhance search engine visibility.

Internal Linking: Refined the internal linking structure to improve user experience and support better indexing by search engines.

Content Creation:

Blog Posts: Created high-quality, informative blog posts on popular health and wellness topics.

Case Studies and Testimonials: Added detailed case studies and client testimonials to enhance credibility and build trust.

Technical SEO:

Site Speed Optimization: Improved loading Site speed to enhance user experience and boost rankings.

Mobile Optimization: Verified that the website is fully optimized for mobile devices to reach a wider audience.

Schema Markup: Added schema markup to improve search engine comprehension and enrich search result displays.

Off-Page SEO:

Backlink Building: Created a plan to acquire high-quality backlinks from reputable health and wellness websites.

Social Media Integration: Utilized social media platforms to promote content and drive more visitors to the website.

Results Achieved

Increased Online Visibility: Achieved improved search engine rankings for targeted keywords, significantly boosting organic traffic.
Established Authority: Positioned Shilpa Arora as a top expert in the health and wellness industry, strengthening her credibility and authority.
Higher Organic Traffic: Experienced a notable rise in organic traffic to the website, leading to increased client inquiries and consultations.
Improved User Engagement: Optimized content and improved user experience contributed to longer website visit durations and higher interaction rates.