Digital Makreting for Children’s Orthopaedic & Spine Care Clinic Gurgaon

Client Overview

Client Name: Children’s Orthopaedic & Spine Care Clinic

Industry: Healthcare

Founder: Dr. Sanjay Sarup, MS (PGI Chandigarh), DNB, FRCS (Glasgow, UK), M Ch Orth (Dundee, UK)

Location: Gurgaon, India

About Children’s Orthopaedic & Spine Care Clinic

Children’s Orthopaedic & Spine Care Clinic, founded by Dr. Sanjay Sarup, specializes in pediatric orthopedics and spine surgery. Dr. Sarup is currently the Director of Pediatric Orthopedics & Spine Surgery at Artemis Hospital, Gurgaon. He has a rich career history, having established and developed orthopedic departments at various renowned hospitals in Delhi.

Scope of Work for SEO Tech Experts:

Website Designing & Maintenance
Search Engine Optimization (SEO)
Local SEO
GMB Promotion
Content Marketing
PR Promotion
Quora Marketing
Google Ads

Objective:

Enhance Online Visibility: Improve the clinic’s online presence to attract more patients.
Increase Patient Inquiries: Boost the number of inquiries and appointments through the website.
Promote Local Services: Strengthen the clinic’s visibility in local searches.
Educate Patients: Provide valuable content to educate patients and build trust.

Challenges:

Highly Competitive Market: The healthcare sector, especially pediatric orthopedics, is highly competitive.
Local SEO: Ensuring top visibility in local searches to attract patients from the surrounding areas.
Content Saturation: Standing out in a market with extensive health-related content.
Technical Improvements: The website needed technical enhancements to improve user experience and search engine friendliness.

Our Approach

To overcome these challenges, we implemented a multifaceted strategy focusing on website design and maintenance, SEO, content marketing, and local business promotion.

Website Designing & Maintenance:

User-Friendly Design: Developed a modern, responsive website optimized for ease of navigation and user experience.

SEO:

Keyword Research: Conducted in-depth research to identify high-traffic, relevant keywords.
On-Page Optimization: Optimized meta tags, headings, and content for improved search engine rankings.
Technical SEO: Fixed technical issues, improved page load speeds, and ensured mobile optimization.

Local SEO:

Google My Business (GMB): Created and optimized GMB listings to enhance local search visibility.
Local Keywords: Implemented location-specific keywords and built local backlinks.

Content Marketing:

Educational Content: Produced high-quality content including blog posts, patient guides, and FAQs to educate patients and build trust.
Meta Optimization: Ensured all content had optimized meta titles and descriptions to improve click-through rates.

PR Promotion:

Media Outreach: Engaged with local media to promote the clinic’s services and achievements.
Press Releases: Distributed press releases to announce new services and milestones.

Quora Marketing:

Engagement: Actively participated in relevant Quora discussions to share expertise and drive traffic to the website.

Google Ads:

Targeted Campaigns: Developed and managed Google Ads campaigns to reach potential patients searching for pediatric orthopedic services.
Ad Optimization: Continuously optimized ads for better performance and ROI.

Results:

Within six months, the clinic experienced significant improvements:

Increased Online Traffic: Website traffic grew by 50% due to improved SEO and content marketing strategies.
Higher Local Visibility: GMB optimization and local SEO efforts led to a 45% increase in local search traffic.
More Patient Inquiries: The number of patient inquiries and appointments through the website increased by 40%.
Enhanced User Engagement: User engagement metrics, such as session duration and page views, improved by 35%.

Ranking Keywords:

Keywords	Initial Stage	Ranking
child club foot surgery in gurgaon	N/A	1st page
child dddh surgery in gurgaon	N/A	1st page
child ddh surgery in gurgaon	N/A	1st page
child ddh treatment in gurgaon	N/A	1st page
child spine clinic in gurgaon	N/A	1st page

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada