Chettinad College Of Engineering & Technology - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Chettinad College Of Engineering & Technology

Industry: Education

Location: Karur, Tamil Nadu

The Chettinad College of Engineering and Technology, promoted by the Rani Meyyammai Achi of Chettinad Charitable Trust, has over 90 years of experience in education. Located in Karur, Tamil Nadu, and founded in 2007, it is approved by AICTE and affiliated with Anna University, Chennai. The college is renowned for providing quality technical education at an affordable price to students in rural areas. With excellent infrastructure and numerous growth opportunities, it aims to develop students into well-rounded individuals with strong interpersonal and soft skills, ready to face future challenges.

Objective:

Enhance Online Visibility: Improve search engine rankings to attract prospective students and parents.
Increase Website Traffic: Drive more traffic to the college’s website through engaging content and optimized search results.
Showcase College Strengths: Highlight the college’s infrastructure, faculty, achievements, and student success stories to attract new admissions.

Challenges:

Competitive Education Sector: Standing out among numerous engineering colleges in Tamil Nadu.
Reaching Rural Students: Ensuring that the college's message reaches students in rural areas who might have limited access to information.
Content Creation: Developing content that effectively showcases the college’s unique features and successes.

Our Approach

To address these challenges, we implemented a comprehensive strategy focusing on SEO, website design, and content marketing.

SEO:

Keyword Research: Conducted extensive keyword research to identify high-traffic, relevant keywords specific to engineering education in Tamil Nadu.

On-Page Optimization: Optimized website content, meta tags, headers, and images to improve search engine rankings.

Local SEO: Focused on local SEO strategies to enhance visibility in local searches, ensuring the college appears prominently for search queries related to engineering colleges in Tamil Nadu.

Website Designing:

User-Friendly Design: Designed a user-friendly website that provides easy navigation and highlights the college’s key features and strengths.

Visual Appeal: Incorporated high-quality images and virtual tours of the campus to attract potential students and their parents.

Responsive Design: Ensured the website is fully responsive and optimized for all devices, including mobile and tablets.

Content Marketing:

Content Creation: Developed engaging and informative content, including blog posts, articles, and testimonials, to attract and retain visitors.

Meta Tag Optimization: Optimized meta titles and descriptions to improve click-through rates from search results.

Social Media Integration: Created content for social media platforms to drive traffic to the website and increase engagement, showcasing the college’s achievements, events, and student success stories.

Results Achieved

Over a period of six months, Chettinad College of Engineering and Technology experienced significant improvements:

Increased Website Traffic: Website traffic increased by 50% due to effective SEO and content marketing strategies.
Higher Search Visibility: The number of keywords ranking in the top 10 positions on Google increased by 55%, leading to higher visibility and more potential inquiries.
Enhanced Engagement: The website saw higher engagement metrics, including longer session durations and lower bounce rates, indicating a more engaging user experience.
Improved Admissions: Increased online visibility and engaging content contributed to a higher number of inquiries and applications for the college.

Keywords	Initial Stage	Ranking
best chettinad college in karur	N/A	1st page
best chettinad college in puliyur	N/A	1st page
best engineering colleges in puliyur	N/A	1st page
chettinad college of engineering and technology	N/A	1st page
chettinad college of engineering in karur	N/A	1st page