Bhalla Law Firm - Digital Marketing (Website Designing & Development, SEO, GMB Promotion) Gurgaon

Client Overview

Client Name: Bhalla Law

Industry: Legal Services

About Bhalla Law

Bhalla Law is an Edmonton-based law firm specializing in various legal areas, including Criminal Law, Residential & Commercial Real Estate, Business & Corporate Law, Immigration, and Wills & Estate Law. The firm aims to provide superior quality legal services to protect their clients’ interests through personalized service and high lawyer involvement in every file, ensuring client satisfaction.

Scope of Work for SEO Tech Experts:

Search Engine Optimization (SEO)

Objective:

Enhance Online Visibility: Improve Bhalla Law’s search engine rankings to attract potential clients searching for legal services in Edmonton.
Increase Organic Traffic: Drive more organic traffic to the Bhalla Law website by optimizing it for relevant keywords.
Establish Authority: Position Bhalla Law as a leading legal firm in Edmonton through content that highlights their expertise and successful case outcomes.

Challenges:

Competitive Legal Market: Standing out in a highly competitive legal market where numerous firms offer similar services.
Broad Range of Services: Ensuring all legal services provided by Bhalla Law are equally represented and optimized on the website.
Building Trust Online: Creating content that establishes trust and credibility with potential clients.

Our Approach

To achieve Bhalla Law's objectives, we developed a comprehensive SEO strategy tailored to the legal industry.

SEO Strategy

Keyword Research and Optimization:

Conducted extensive keyword research to identify terms potential clients use when searching for legal services in Edmonton.
Optimized website content, meta tags, headers, and URLs with targeted keywords for each legal service area, such as "Edmonton criminal lawyer," "Edmonton real estate lawyer," and "Edmonton immigration lawyer."

Content Development:

Created informative and engaging content for each practice area, highlighting Bhalla Law’s expertise and successful case outcomes.
Developed a blog strategy to regularly publish articles on legal topics, news, and tips relevant to the firm’s practice areas, enhancing SEO and providing valuable information to potential clients.

On-Page and Technical SEO:

Ensured the website was optimized for fast loading speeds and mobile usability to improve user experience and search engine rankings.
Implemented structured data markup to enhance search engine understanding of the content and improve visibility in search results.

Local SEO:

Optimized the firm's Google My Business profile to enhance local search visibility.
Built local citations and backlinks from reputable directories and websites to improve local SEO rankings.

Link Building:

Established a link-building strategy to acquire high-quality backlinks from reputable legal and local websites.
Engaged in guest posting and partnerships with local organizations to build authority and trust.

Results

Improved Search Engine Rankings

Significant improvement in search engine rankings for targeted keywords, leading to increased visibility and more potential clients discovering Bhalla Law online.

Increased Organic Traffic

A notable increase in organic traffic to the Bhalla Law website, resulting from the optimized content and improved search engine rankings.

Enhanced Local Presence

Improved local search visibility, attracting more clients from the Edmonton area seeking legal services.

Established Authority

The informative and engaging content helped establish Bhalla Law as a trusted authority in the legal industry, leading to more inquiries and consultations.

Get in Touch

India Address

130, JMD Megapolis, Sohna Road, Sector 48 Gurgaon

USA Address

Regus Austin Center - 29th Floor, 2021 Guadalupe Street Dobie Center, #260, Austin, TX 78705, United States

Dubai Address

Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, U.A.E.

Canada Address

3675 27th E, V5R 1R3, Vancouver, British Columbia, Canada