Digital Marketing For AccountingLane - SEO & International SEO

Client Overview

Client Name: AccountingLane

Industry: Accounting and Financial Reporting

Location: New Delhi, India

Promotion: International

About AccountingLane)

AccountingLane is a firm of Chartered Accountants based in New Delhi, India. They specialize in assisting startups and growing businesses from across the globe with all their accounting and financial reporting needs. With founders and team leads who have extensive experience working for Big 4 accounting firms worldwide, AccountingLane replicates a high-quality service spectrum to support businesses efficiently.

SEO For Accounting and Bookkeeping Services

Objective:

Enhance International Online Visibility: Improve search engine rankings to attract a global client base.
Increase Website Traffic: Drive more targeted traffic to the website through optimized SEO.
Showcase Expertise: Highlight the extensive experience of the team in providing top-notch accounting and financial reporting services.

Challenges:

Global Competition: Standing out in a highly competitive international market with numerous established players.
Technical Content: Effectively communicating complex accounting and financial reporting details to potential clients in an engaging and understandable manner.
International SEO: Ensuring high visibility in international searches and catering to a diverse client base.

Our Approach

To address these challenges, we implemented a comprehensive SEO strategy focusing on enhancing international visibility and attracting a global audience.

SEO:

Keyword Research: Conducted extensive keyword research to identify high-traffic, relevant keywords specific to accounting and financial reporting services for a global audience.

On-Page Optimization: Optimized website content, meta tags, headers, and images to improve search engine rankings for international queries.

Content Strategy: Developed high-quality, informative content to educate potential clients about the benefits of AccountingLane’s services and their expertise.

Technical SEO: Implemented technical SEO improvements, such as optimizing website speed, ensuring mobile-friendliness, and enhancing the overall user experience.

International SEO:

Multilingual Support: Ensured the website could cater to international clients by supporting multiple languages and localizing content as needed.

Geo-Targeting: Used geo-targeting techniques to optimize the website for different regions and improve search visibility in target countries.

International Backlink Building: Built backlinks from international business directories and industry-specific websites to enhance global search visibility.

Results Achieved

Over a period of six months, AccountingLane experienced significant improvements:

Increased Website Traffic: Website traffic increased by 50% due to effective international SEO strategies.
Higher Search Visibility: The number of keywords ranking in the top 10 positions on Google increased by 60%, leading to higher visibility and more potential client inquiries from various countries.
Enhanced International Presence: The optimized international SEO efforts resulted in a 55% increase in international search traffic and a higher number of inquiries from target regions.
Improved Client Engagement: The website saw higher engagement metrics, including longer session durations and lower bounce rates, indicating a more engaging user experience.

Ranking Keywords:

Keywords	Initial Stage	Ranking
affordable accounting services in sydney	N/A	3rd
digital accounting services in sydney	N/A	3rd
affordable bookkeeping services in sydney	N/A	3rd
outsource bookkeeping services in sydney	N/A	4th
digital accounting experts in sydney	N/A	4th