FreedomAge

Client Overview

Client Name: Dr. KALPANA GUPTA SHEKHAWAT

Industry: Healthcare

Location: Gurgaon

About FreedomAge

FreedomAge, led by Dr. Kalpana Gupta Shekhawat, is a renowned clinic specializing in integrative and metabolic medicine. Dr. Shekhawat is a leading functional medicine specialist in India with over 14 years of experience. She is a medical graduate from Sawai Man Singh Medical College, Jaipur, Rajasthan, and has further specialized in Clinical Nutrition (CNCB, Texas, USA), Bio Hormone Replacement Therapy (A4M USA), and Peptide Therapy (Peptide Therapy Foundation, USA). Dr. Shekhawat helps patients manage chronic lifestyle diseases using nutraceutical and nutrition therapies, detoxification protocols, gut healing, supplementation, and dietary advice.

Scope of Work for SEO Tech Experts:
  • Website Maintenance
  • Search Engine Optimization (SEO)
Client Overview
Objective:

The main objective was to improve FreedomAge’s online presence and ensure the website is consistently updated, secure, and user-friendly. This included optimizing the website for search engines to attract more organic traffic and maintaining the website to provide a seamless user experience.

Challenges:

The primary challenges involved optimizing the website for a broad range of medical conditions and ensuring that the site remains up-to-date with the latest medical information and practices. Additionally, maintaining the website’s security and performance was crucial due to the sensitive nature of the medical information provided.

Our Approach
    SEO Strategy:
  • Keyword Research: Conducted comprehensive keyword research to identify relevant and high-traffic keywords related to integrative and metabolic medicine.
  • On-Page Optimization: Optimized website content, meta tags, headings, and images to improve search engine rankings. Ensured that all content was informative, relevant, and aligned with the targeted keywords.
  • Content Creation: Developed high-quality, informative blog posts and articles focusing on chronic lifestyle diseases, immune system-related disorders, and the various therapies offered by Dr. Shekhawat. This helped establish FreedomAge as an authority in functional medicine.
  • Technical SEO: Improved the website’s technical aspects, including site speed, mobile responsiveness, and secure HTTPS protocol to enhance user experience and search engine rankings.
    Website Maintenance:
  • Regular Updates: Ensured the website was regularly updated with the latest information on treatments, services, and medical research. Added new blog posts, patient testimonials, and case studies to keep the content fresh and engaging.
  • Performance Monitoring: Monitored the website’s performance, including load times, uptime, and security. Implemented necessary updates and optimizations to maintain optimal performance.
  • Increased Organic Traffic: The comprehensive SEO strategy resulted in a significant increase in organic traffic to the website. More potential patients found FreedomAge through search engines, leading to higher engagement and inquiries
  • Improved Search Rankings: FreedomAge achieved higher search engine rankings for targeted keywords, establishing a stronger online presence in the field of integrative and functional medicine.
  • Enhanced Website Performance: Regular maintenance ensured that the website remained up-to-date, secure, and user-friendly. This led to improved user experience, longer visit durations, and lower bounce rates.
  • Increased Patient Inquiries: The optimized website content and enhanced online visibility resulted in an increase in patient inquiries and consultations, helping more individuals benefit from Dr. Shekhawat’s expertise.